Skip to main content



What is Rhetoric of Design-Narrative?

Lower case ‘a’ from Adobe Caslon Pro, superposed onto some guides. (Photo credit: Wikipedia) Asked to summarize my research projects...

Curiously, beyond the theses and dissertation, all my work is in economics of media and narrative. I ask what works and why when offering stories to audiences. What connects with an audience and can we model what audiences want from narratives? (Yes, you can model data on narratives and what "sells" and what wins awards and what nobody wants.)

Yet, my degree research projects all relate to design of writing spaces, as knowing what works is also key to knowing what could be "sold" to users.

MA: How poor LMS UI/UX design creates online spaces that hinder the writing process and teacher mentoring of students.

Also: The cost of LMS design and compliance with legal mandates for usability.

Ph.D: The experiences of special needs students in online settings, from commercial spaces to games to learning spaces and which spaces are best desig…

Latest Posts

RT, Russian Tampering in Elections, and Air America

How to Talk to Trump Voters...

How Did Hillary Clinton Lose? Wrong Question!

Power of Opposition Media

Rhetoric and Semiotics of Typography

Emotion (Fear) Trumps Logic

Capital of FIlm

Your Meme Won't Change Me (or anyone else)

Religion and Political Rhetoric

Social Media Feedback Loops